Tourism is a major contributor to the Western Australian economy and is directly linked to the State’s long term prosperity. In recognition of this importance, the City of Perth actively supports the tourism industry contributing over $3.6 million for the development and coordination of events and programs that directly impact the visitor experience.
In 2004, the City of Perth identified the relevance of the tourism industry, along with the retail industry and evening economies in its Planning for Economic Development: City of Perth report, outlining the City’s approach to promoting the economy of Perth and the wider State economy.
Since then, the City has concentrated its resources on the development, marketing and support of tourism oriented initiatives; including the management of its City Visitor Services and the i-City Volunteer Host Program, funding for a range of events and conferences and increased liaison with a number of industry partners and organisations, such as the Tourism Council of WA and the Perth Convention Bureau.
Under its marketing program for Tourism and Area Promotions, the City of Perth contributes to the overall appeal of Perth as a tourism destination. The City hosts major events (i.e. Skyworks, Christmas in the City, New Years Eve and the Perth Fashion Festival) and funds advertising and other activities specifically aimed at the tourism market.
In order to reinforce the Council’s commitment to the economic growth of the city, in 2010 the City of Perth launched its Economic Development Strategy which provides clear guidance and strong support to key industry sectors, such as tourism, its stakeholders and local businesses in order to progress the wide-ranging goals of the City of Perth Vision 2029 and its Four Year Strategic Plan.
Please contact the Economic Development Unit via email to email@example.com or on +61 8 9461 3198, for any further information.